Books

People’s wants, needs and beliefs no longer conform to the rigid and predictable ‘types’ of yesterday that enabled easy targeting…

A detailed examination of five adaptable events for crowds of between 4,000 and 40,000. This is a book for non-professionals,…

A lively, one-of-its-kind compendium of the most imaginative new concepts, tested ideas and case histories of programmes and promotions that…

A Fundraising Training Program for Religious Organizations and Projects This work is a practical, hands-on, supportive fundraising training programme specifically…

What if the real power of the Web lay not in the technology behind it, but in the profound changes…

An Amazing Way to Deal with Change in Your Work and in Your Life. With over 2.5 million copies sold…

Cause Related Marketing’s time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price…

In this era of eroding commitment to government sponsored welfare programmes, voluntarism and private charity have become the popular, optimistic…

In 1859, Swiss businessman Henri Dunant began a crusade to provide better medical treatment for wounded soldiers, which led to…

The only guide to understanding and making the most of one of the hottest trends in branding today. Nothing builds…

How Monthly Giving Will Build Donor Loyalty, Boost Your Organisation’s Income and Increase Financial Stability. If your organisation does not…

Originally published in December 1985.