Books

An investigation of how cultures outside the Western tradition understand philanthropy and how people in these cultures attempt to realise…

Since successful library fundraising has always been about outreach, what better way to reach out than through the information superhighway.…

Michael Maren has spent much of the last twenty years in Africa, first as an aid worker, later as a…

Low on philosophy, high on nuts-and-bolts-this book fills an urgent void. Major gifts is one of the most important factors…

Published by The Institute of Irish Studies at the University of Belfast, this book presents Alison Jordan’s research into the…

Oxfam is one of the best-known and most successful charities in Britain. It is also one of the most controversial.…

Using Demographics and Psychographics to Improve Your Fund Raising Efforts Judith E Nichols has more than twenty years of experience…

The Logic Of The Gift is an interdisciplinary collection that brings together some of the classic essays on gifts and…

Nicola Parker sets out the opportunities for charities to make appeals via TV and radio stations, listing which channels offer…

This is the second edition of the guide to creating breakthrough direct response advertising and thereby generating high response rates.…

Learn how the Internet, e-mail, and the online services can help your organisation deliver your message to thousands of potential…

“Howard Lake offers a balanced and practical view; given the fluidity, the rate of change and the hype that surrounds…