Hidden Gold

How Monthly Giving Will Build Donor Loyalty, Boost Your Organisation’s Income and Increase Financial Stability.

If your organisation does not operate a monthly giving programme, this book will tell you everything you need to know to get one started.

If your organisation already has a monthly giving program, you’re bound to gain new insight about topics that most non-profits discuss only behind closed doors. This book has been written to help you and your organisation build a highly profitable monthly donor programme.

Author Harvey McKinnon explains how to obtain spectacular financial rewards and increase your organisation’s stability and long-term financial wellbeing.

Edited and with a foreword by Mal Warwick.

Hidden Gold: How Monthly Giving Will Build Donor Loyalty, Boost Your Organisation’s Income and Increase Financial Stability, by Harvey McKinnon (cover)
Hidden Gold: How Monthly Giving Will Build Donor Loyalty, Boost Your Organisation’s Income and Increase Financial Stability, by Harvey McKinnon (cover)

About this book

  • Author Harvey McKinnon
  • EAN/UPC 1566251222
  • Publication 1 April 1999
  • Format Papervack
  • Edition 1
  • Publisher Taylor Trade Publishing

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