Using Demographics and Psychographics to Improve Your Fund Raising Efforts
Judith E Nichols has more than twenty years of experience in helping nonprofits understand the impact of changing demographics on fundraising. Her books, articles, and workshops have brought her international recognition. A development consultant, author, and certified fundraiser, Nichols is a featured columnist in Contributions magazine and editor of the newsletter Philanthropy Trends That Count.
Judith Nichols is also author of Transforming Fundraising: A Practical Guide to Evaluating and Strengthening Fundraising to Grow with Change (1999).
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