Books

A Guide to the Law for Voluntary Organisations and Community Groups. Now in its eighth edition, this bestselling guide has…

It is widely accepted that corporations have economic, legal, and even social roles. Yet the political role of corporations has…

An analysis of the production and consumption of the communications of Make Poverty History , the high profile episode of…

Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with…

Using the Psychology of Persuasion to Achieve Outstanding Results With the explosion of uninspired e-mail solicitations, dull fundraising dinners, and…

This textbook comprehensively addresses the impact of new technologies on the principles and practices of direct marketing. New features include:…

This in-depth commentary on the Charities Act 2006 outlines the new requirements for qualifying as a charity and examines the…

From YouTube to national television and radio more of us are appearing more often on the media. In this informative…

Cut off a spider’s head, and it dies; cut off a starfish’s leg and it grows a new one, and…

A practical guide for faith organisations and charities. Help your church or non-profit organisation tell the largest number of people…

So yours is a 501(c)(3) and theirs isn’t? Do your best donors and potential donors regard that facet as attention-getting…

In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector. What slice…