Social Enterprise : What it is and Why it Matters
The book grew out of a series of workshops given to general business advisers to raise their awareness of social…
Books
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Global Development 2.0: Can Philanthropists, the Public and the Poor Make Poverty History?
The fight against global poverty has quickly become one of the hottest tickets on the global agenda —with rock stars,…
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Fund Your Cause with Direct Mail
Secrets of Successful Direct Mail Fundraising Ben Hart’s direct mail programmes have raised nearly a billion dollars for scores of…
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Fundraising Analytics: Using Data to Guide Strategy
Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit’s organisational data—with an appropriate focus…
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The More You Give, the More You Get
Mike Dixon looks at how giving benefits the giver as well as the recipient.
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Who Runs Britain? How the Super-Rich are Changing our Lives
On 13 September 2007, Robert Peston broke the news that Northern Rock had become a victim of the global credit…
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People to People Fundraising: Social Networking and Web 2.0 for Charities
Cutting-edge strategies, data, and techniques from the world’s foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute…
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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
‘A mind is a terrible thing to waste’. ‘This is your brain on drugs’. Unlike their for-profit counterparts, these unforgettable…
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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Katya Andresen, marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining…
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IEG’s Complete Guide to Sponsorship
Everything You Need to Know About Sports, Arts, Event, Entertainment and Cause Marketing For an updated (2017) and free PDF…
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Baseball, Fundraising, and the 80/20 Rule: Studies in Data Mining
Peter B Wylie has written extensively on the value and role of data mining in supporting fundraising. A collection of…
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Media Rules! Mastering Today’s Technology to Connect with and Keep Your Audience
When it comes to communicating with an ever-evolving audience, today’s organization has more than enough tools to get the job…