Winning Results with Google AdWords

Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide.

Winning Results with Google AdWords reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximising online sales.

You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

Create strategic groups of ads and keywords
Understand Google’s Quality Score ad ranking system and quality-based bidding
Use the keyword tool to your advantage
Develop a successful bidding strategy
Write, test, and refine winning ads
Filter out inappropriate prospects
Expand proven ad campaigns
Measure success using Google Analytics and other methods
Increase conversion rates

Reviews

“When we started our business five years ago, this book was critical to our success. It continues that focus of distilling the marketplace and offering strategies to make your Internet marketing spending work. Why learn from mistakes, when you have this book?”
Sean Neville, CEO, Simply Audiobooks