WaterAid campaign focuses on progress not problems
WaterAid has launched a new campaign celebrating the positive side of its work, with a film focusing on a 16-year-old…
DRTV
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DRTV campaign drives sign-ups for Oxfam’s Dressed By The Kids Day
A 40-second direct response TV advert has recruited thousands of participants for Oxfam’s new mass participation event. Dressed By The…
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DRTV: engaging, attention grabbing and for charities of all sizes
In our second analysis of fast.MAP’s Fundraising Media DNA research, carried out jointly with the Institute of Fundraising, we look…
