Fundraising and video: we can’t rewind, we’ve gone too far
They say that “video killed the radio star”, but could charities now have a shot of launching their own radio,…
DRTV
-
-
Oxfam launches integrated DRTV campaign for the Lifesaver Cube
Oxfam is highlighting its Lifesaver Cube in its latest integrated DRTV campaign to raise funds for its emergency response work.…
-
Oxfam’s new DRTV ad shows the lifesaving power of the bucket
Oxfam’s latest DRTV ad focuses on the lifesaving power of the simple Oxfam bucket. The iconic plastic bucket is a…
-
We had a quick look into the future and it all looks well
We discuss the future of fundraising a lot at Open. And it comes back to one question: in these uncertain…
-
New guide to fundraising from charity TV appeals published
Digital insight firm fast.MAP has published a new guide for charities on using direct response television (DRTV) appeals to raise…