Retention Song – the fundraiser’s anthem
I heard Gangnam Style just a few too many times in sessions at this year’s International Fundraising Congress. However, next…
donor retention
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What Ostriches, Pliny The Elder and Einstein have to do with Donor Retention…
In terms of financial behaviour, the ostrich effect is the avoidance of apparently risky financial situations by pretending they do…
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‘Computer says no’ is not the answer supporters want to hear
There is a Little Britain TV sketch showing the funny side of what passes as customer/supporter service in modern Britain. It…
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Attention on Retention
Pitney Bowes Survey Assesses Relative Merits Of Vertical Sector Retention Campaigns A new survey from mailstream technology specialist Pitney Bowes…
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Marketers now spend more on retaining than acquiring customers
Jo Parker, Managing Director of Teamspirit, tells UK Fundraising that this is the year of the consumer, as marketers for…
