John Thompson
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Waitrose invites street fundraisers in from the cold: the rise of the Kiosketeers
At the end of a rather expensive, but pleasant, shopping trip to Waitrose recently, I spied a Marie Curie stand…
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Charities working in partnership with companies must reserve their right to slam
Barely a day goes by when we’re not reminded that, despite being a highly developed and relatively wealthy nation, huge…
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When companies cock-up, is just saying sorry then paying a charity “fine” the best solution?
Recent corporate cock-ups, such as Asda and Tesco’s mental patient/psycho ward Halloween costume fiascos, set the internet on fire. The…
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From Cash Mobs to Cause Mobs
A “cash mob” involves a group of people coming together en masse to spend an agreed amount at a local…
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Aviva avoids “doing a Hoover” in Twitter fundraiser for Railway Children resulting in c£100k raised in a day
I’ve been planning to review how Twitter is being used by corporate fundraisers as an aid to attracting corporate partners…
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How charity shops and commercial brands can work in partnership for mutual benefit
Having read that staff at Third Sector magazine are taking over a YMCA shop for a day, I thought I’d…
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What if charity shops gave a discount for every bogus bag presented at the till?
Right, I have had enough of bogus bag collectors. More than enough. I recently received the 20th this year of…
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Corporate fundraising tip No 1: Don’t propose cheesecake if all you have to offer is crumble
Inspired by many disappointing purchases, umpteen instances of terrible customer service plus a plethora of generally weird and/or wonderful occurrences,…
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Should corporate fundraising job titles be Ronsealed?
When I first started in corporate fundraising, coming from PR where everybody knew what account executive/manager/director meant, my first job…
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WWF P-P-Pick Up A Penguin On-Pack
The World Wildlife Foundation (WWF) has entered into an on-pack promotion with Penguin chocolate biscuit bars. Customers sending a Penguin…