Finance sector pledges to bolster battle against Coronavirus – but not all causes can bank on this
Following my review of how retailers have been supporting charities and communities battling the dreadful impact of COVID-19, this blog…
John Thompson
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How retailers found purpose through pandemic partnerships with charities
I’ve often written about charities and retailers working in partnership, highlighting retailers’ ability to support causes and communities in a…
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For free withdrawals and a high interest rate, let’s all invest in the #FundraisingBank
Have you ever tweeted fundraising gold, or posted a thought-provoking thread on Facebook or LinkedIn? Or perhaps you’ve been racking…
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Burger King’s cause-related marketing challenge to McDonald’s: a catalyst for “Relishionship fundraising”?
Burger King’s offer to end its beef with McDonald’s and create a fundraising burger, the McWhopper, has garnered global media…
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The Co-operative chooses British Red Cross in new style Charity Partnership
The Co-operative has chosen the British Red Cross as its new charity partner, following a staff and member vote. This…
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The Montymania generated by the John Lewis Christmas advert presents an early gift for WWF UK
The Montymania surrounding John Lewis’ decision to cast Monty, an adorable but lonely CGI penguin, in its Christmas TV advert…
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Store wars for a cause? Sainsbury’s, Waitrose and John Lewis add charity dimension to Christmas campaigns
This time last year, I reviewed retailer-charity partnerships suggesting that, inter alia, supermarkets should promote their charitable partnerships through their…
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Yes we scan: how about an app that reports brands’ support for causes?
I’ve just read a fascinating article in The Economist about a new app called BuyPartisan that, via an iPhone’s camera,…
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War Horses for Causes: the twenty four First World War cavalry horses that raised the equivalent of c£16m
Steven Spielberg’s War Horse, the film adaptation of Michael Morpurgo’s novel, set during and after World War I, generated £3.94m…
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Think before you link, or your cause might end up in a lard of trouble
BBC Radio 2 presenter, Jeremy Vine, has helped fuel the national obesity debate by retweeting controversial cause-related marketing (CRM) programmes identified…
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Meow to create an integrated cause-related marketing campaign: WWF and Whiskas® Help Protect a Tiger
I really like the WWF and Whiskas® Help Protect a Tiger cause-related marketing campaign. As the programme’s supporting copy tells…
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From Charity of the Year to Company of the Year – is it time to turn the tables?
Reports of the death of Charity of the Year (COTY) programmes have been greatly exaggerated. Yes, companies and charities are thinking…