Why did the Ice Bucket Challenge do so well?
Back in the summer of 2014, the internet was awash, almost literally, with videos of people throwing buckets of water…
viral
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#FirstFiver: how charities responded to a simple fundraising idea
The #firstfiver campaign started by John Thompson to encourage people to donate their first new polymer £5 note to charity…
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Songaminute man raises over £75k for Alzheimer’s Society
A man with Alzheimer’s and his son whose videos of their carpool karaoke sessions have gone viral have so far…
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Why does this video content work for their cause?
The video presented at Institute of Fundraising National Convention has a strong effect on its audience. Why? I am sorry…