Addressing psychological needs of donor critical for improving fundraising says report
Insights into the development of relationship fundraising from both academic and practitioner perspectives have been revealed in a new report…
relationship fundraising
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Rogare report identifies barriers to implementing relationship fundraising
Lack of support from senior staff and lack of evidence are key barriers to implementing relationship fundraising, according to a…
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Relationship fundraising turns 25 : what we learned and where we go from here
Doing the right thing by donors may seem obvious and advantageous now. But with the donor experience at its lowest…
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Burger King’s cause-related marketing challenge to McDonald’s: a catalyst for “Relishionship fundraising”?
Burger King’s offer to end its beef with McDonald’s and create a fundraising burger, the McWhopper, has garnered global media…
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Rogare’s first project is to ‘review and refashion’ relationship fundraising
Rogare, the fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy, is to embark on its first research project.…
