‘Significant win’ for sector as government adopts Bill amendment extending ‘soft-opt in’ to charities
An amendment to the Data Use and Access Bill that will extend the ‘soft opt in’ exemption to consent for…
opt-in
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DMA letter urges extension to ‘soft opt-in’ for charity emails
The Data & Marketing Association (DMA) has today (25 November) called on the government to extend the ‘soft opt-in’ for…
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Opt-in or opt-out? Consent or legitimate interest?
Confusion reigns. Do donors care? How many beneficiaries will suffer? Does any individual donor care one iota about the difference…
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Cancer Research UK extends its opt in marketing campaign
Cancer Research UK has extended its marketing campaign to promote its ‘opt in’ approach to communicating with individuals. From 1 July…
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Promoting effective fundraising compliance: implementing the art of the possible, even if at first it seems impossible
Alleviating client concerns regarding the practical measures that can be taken to comply effectively with data protection in the contemporary…