Legacy marketing investment increases to 6.2% of total fundraising spend
Investment in legacy marketing rose a third from 4.6% of overall fundraising spend in 2020-21 to 6.2% in 2022/23, according…
legacy promotion
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Surviving and thriving with legacies
Kerys Sheppard, Head of Fundraising at Shelter Cymru, highlights why gifts in Wills are so important to the charity, celebrating…
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13 year old launches legacy campaign to support Lake District Calvert Trust
A 13 year old boy who received a brain injury two days after birth that left him with sight loss,…
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Remember A Charity launches platform for customisable legacy promotion materials
Legacy consortium Remember A Charity has launched a digital platform to enable charities to personalise legacy promotion materials, both for…