legacies
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Salvation Army legacy campaign film targets members
The Salvation Army has begun its first legacy campaign aimed at Salvationists, members of the church, and has developed a…
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Donor recognition pays
On holiday in Devon recently, I visited the famous Donkey Sanctuary (yes really!). Two things struck me. Firstly, entry was…
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Developing a legacy culture
Legacy marketing can be a bit “us” and “them” can’t it? We the charity ask them the supporters for a…