data consent
-
-
Fundraising Preference Service goes live
The Fundraising Preference Service, designed to enable individuals to block direct marketing communications from named charities, went live this morning.…
-
Over 60% of charity supporters likely to opt-in if asked
Data privacy: donors know what they want, but don’t know they’re getting it. • Nearly 80% of Brits think it’s…
-
Opt-in or opt-out? Consent or legitimate interest?
Confusion reigns. Do donors care? How many beneficiaries will suffer? Does any individual donor care one iota about the difference…
-
Cancer Research UK extends its opt in marketing campaign
Cancer Research UK has extended its marketing campaign to promote its ‘opt in’ approach to communicating with individuals. From 1 July…