Meow to create an integrated cause-related marketing campaign: WWF and Whiskas® Help Protect a Tiger
I really like the WWF and Whiskas® Help Protect a Tiger cause-related marketing campaign. As the programme’s supporting copy tells…
animals
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P…p…p… protect the penguin with McVitie’s
Biscuit manufacturer McVitie's is planning to donate £80,000 to ZSL, helping to fund its work protecting penguins at ZSL London Zoo…
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Company Shop rear cows on food waste to feed charitable projects
Company Shop, the UK leader in food surplus management, today announced its latest initiative to ensure the poorest people get…
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Donor recognition pays
On holiday in Devon recently, I visited the famous Donkey Sanctuary (yes really!). Two things struck me. Firstly, entry was…
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Giraffe’s falafel burgers raise £46,929 for ZSL London Zoo
Giraffe restaurant group has raised £46,929 for ZSL London Zoo in the past year through sales of its falafel burger.…
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Dog and cat food tins recycled into £30,000 donation
Purina, the company that produces cat food FELIX® and dog food Winalot®, has achieved its target for recycling pet food…
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OneKind in finals of YouTube DoGooder Nonprofit Video Awards
UK animal charity OneKind has made it to the final 16 entries out of 1,350 submitted to YouTube’s DoGooder Nonprofit…
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Animal charities mark Remember A Charity Week
Remember A Charity’s greatest strength is its 140 members. But its coalition of members is also its biggest challenge. How…
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Equine charity’s version of Nessun Dorma
A pastiche of Puccini’s ‘Nessun Dorma’ aria from a ‘Mr Mands’ and Yellow Arch Studios to raise funds for Equine…
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WWF P-P-Pick Up A Penguin On-Pack
The World Wildlife Foundation (WWF) has entered into an on-pack promotion with Penguin chocolate biscuit bars. Customers sending a Penguin…
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Still getting their goat
Giving a goat for Christmas might be so last year, dahling, but there’s still a healthy business in goats as…