What makes fundraisers tick? Research is underway
What kinds of people are fundraisers? What are they like as individuals and as fundraising professionals? Research to understand this…
Adrian Sargeant
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What Ostriches, Pliny The Elder and Einstein have to do with Donor Retention…
In terms of financial behaviour, the ostrich effect is the avoidance of apparently risky financial situations by pretending they do…
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Public thinks fundraising costs three times actual spend
The public think it costs charities 42p to raise £1, when the reality is that it costs just 12p, according…
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Charityfacts
A new initiative to educate the public about the realities of fundraising, charity administration and giving has been launched at…
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New edition of Marketing Management for Non-profit Organizations
Adrian Sargeant has updated his 1999 book on “Marketing Management for Non-profit Organizations” with a new edition which is published…