Stephen Pidgeon: direct mail in a digital world – raise some serious money
Stephen Pidgeon talks to Jan Uekermann of Fundcast about the continued importance of direct mail, in particular contrasting its income compared to online fundraising. But he notes that it is a combination of both direct mail and online that can bring in even better results.
He was speaking at the International Fundraising Congress in Holland in October 2012.
![[ad] CFRE - show them you know best-practice fundraising. Be a CFRE. Image of a woman's face, in the bottom right the CFRE logo.](https://fundraisingworld.dev10.dekodes.no/content/uploads/2023/10/Example_ad.png)
