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Research shows charities losing out by not tailoring campaigns to social classes

Melanie May

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Front cover of summary version of Remember a Charity report

Charitable legacies most likely from younger will-makers and volunteers
The BBC at Salford Quays, Manchester, "home of BBC Children in Need". Photo: Howard Lake

Applications to BBC Children in Need to pause in move to new grantmaking system
Front page of Enthuse's Charity Pulse report 2025

Six in 10 charities ‘optimistic about fundraising’ this year