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People prefer to be asked to donate in ways that avoid talking to a fundraiser

Howard Lake

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Front cover of summary version of Remember a Charity report

Charitable legacies most likely from younger will-makers and volunteers
The BBC at Salford Quays, Manchester, "home of BBC Children in Need". Photo: Howard Lake

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Front page of Enthuse's Charity Pulse report 2025

Six in 10 charities ‘optimistic about fundraising’ this year