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Parents value ethical careers for their children

Howard Lake

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[ad] CFRE - show them you know best-practice fundraising. Be a CFRE. Image of a woman's face, in the bottom right the CFRE logo.
A halo around the sun. By troubletrace_ux on pexels

‘NGO halo effect’ associated with unethical behaviour in & by charities, research finds
An abstract impression of what AI looks like, represented by different coloured blocks likned together, by Google Deepmind on Pexels

Using AI in fundraising requires ethical & data upskilling, Rogare report cautions
Charity Representations of Distant Others - cover of report. An analysis of charity advertising supporting international causes in UK national newspapers. Red background with white text and an image of a magnifying glass in the top left corner with 'Charity Advertising' in it.

Images in charity ads for international causes improving but still focus predominantly on Africa