New portal for charity donors?
David Tett
The latest portal to launch is aimed specifically at the “grey market”, traditionally a group of people that charities rely on for donations.
Vavo.com aims to offer the 13.6 million over-45s a wide range of relevant services online. The site has secured $2 million in venture capital funding.
More on older people’s online giving
- ‘Silver surfer’ sites (8 December 1999)
- ‘Silver surfers’ catch the fundraising wave (24 May 2007)
- Age Concern surveys ‘silver surfers’ (24 May 2000)
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