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Fundamentals of fundraising: why people give

Howard Lake

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[ad] CFRE - show them you know best-practice fundraising. Be a CFRE. Image of a woman's face, in the bottom right the CFRE logo.
Cover detail from Corporate Giving by the FTSE 100 report

Charitable giving by FTSE 100 companies drops a quarter in a decade, research suggests
Two young women smile as they look down at a phone. By Cottonbro on Pexels

Media criticism of charities prompts half of Gen Z to donate, data suggests
A handful of coins going into a purse. By Istock

Around 1 in 5 plan not to give this year – & an almost equal proportion intends giving more