Blogs
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Meow to create an integrated cause-related marketing campaign: WWF and Whiskas® Help Protect a Tiger
I really like the WWF and Whiskas® Help Protect a Tiger cause-related marketing campaign. As the programme’s supporting copy tells…
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From Charity of the Year to Company of the Year – is it time to turn the tables?
Reports of the death of Charity of the Year (COTY) programmes have been greatly exaggerated. Yes, companies and charities are thinking…
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Hollywood actor Sean Bean helps Fairy and Make-A-Wish Foundation celebrate 10th anniversary
P&G brand Fairy Liquid has launched the 10th anniversary of its annual charity partnership with Make-A-Wish Foundation® with the help of…
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Corporate fundraising tip No. 3: Duck or Swan?
If you're a duck, don't pretend to be a swan.