Blogs
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SEO copywriting: A content writing strategy
Writing for a charity blog or newsletter can be a bit of a challenge. The pressure can get even greater…
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Opt-in or opt-out? Consent or legitimate interest?
Confusion reigns. Do donors care? How many beneficiaries will suffer? Does any individual donor care one iota about the difference…
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Relationship fundraising turns 25 : what we learned and where we go from here
Doing the right thing by donors may seem obvious and advantageous now. But with the donor experience at its lowest…