This updated edition brings to fundraisers’ attention the changes in what funders are looking for and developments in the application process. It makes fundraisers aware of common mistakes and how to avoid them, illustrating this using worked examples.
This title is considered the standard and best book on the subject. It includes:
- a section on outcome funding;
- online applications;
- top tips from successful fundraisers;
- new case studies;
- and, examples of funders’ guidelines for the ‘ideal’ letter.
Reviews
“The best book I’ve read on fundraising applications. Indispensable.”
Rebecca Bentham, Fundraiser, Liverpool Cathedral
“A useful book even for the seasoned proposal writer, with lots of tips and reminders that will serve to make your fundraising application even better, and maybe even more likely to be successful.”
Interlink Foundation
The book is available from the publisher only in digital download format.
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