The key to successful capital appeals, like so much of fundraising, is about creating a positive relationship with prospective donors over many years.
Knowing how your donors think is a crucial faculty that author John Baguley developed as Head of Fundraising at organisations like Amnesty International, Friends of the Earth and the UK’s Medical Foundation where key donors and grant-makers stepped up to make their capital appeal donations when asked.
This book will show you how all that was accomplished, and give a guiding hand through the stages you will need to negotiate to achieve similar results.
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