Storytelling for Impact

Sarah Myers’ book aims to demystify storytelling for charities.

It begins by looking at the power of stories and how they can be woven into communications.

It shows the different stages in the process of finding or creating and telling stories. It also advises on how to find people who want to share their stories, and how to work sensitively with these storytellers.

Myers also explains how to turn an individual’s words into a story with impact that supports your charity’s goals.

Contents

• Why collect and share stories?
• How to find stories
• Preparing for conversations with storytellers
• Key questions to ask storytellers
• Writing stories
• Looking after storytellers