Retention Fundraising: the New Art and Science of Keeping Your Donors for Life

For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organisation and what can be done to make them stay.

Among many findings, he uncovered seven key drivers that deepen a donor’s commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention.

There’s gold in your current donors and Retention Fundraising is a detailed map for mining those riches.

Reviews

“This book sets out in detail how a long overdue transformational change can come to be in this unacceptable and all-but-overwhelming modern fundraising paradigm. It could be the most important book in a generation, not just for fundraisers but also for CEOs and their senior management teams, board members, service staff… in fact anyone who has any influence at all in any not-for-profit that wants to survive and thrive.”
Ken Burnett