This title provides ideas to raise the profile of your organisation, establish a positive reputation, increase awareness of your cause and communicate effectively with your target audience.
It covers:
- defining your audience
- printed material
- websites
- video and audio
- using the media
- open days, road shows and exhibitions
- making a presentation
- merchandise
- creative packages
- and tracking your progress and planning ahead.
Whether you need to commission a website, produce a leaflet for your project, develop a newsletter or revamp your organisation’s image, this book will show you how.
Published in the How to guide series by the Directory of Social Change and Charities Aid Foundation.
Other titles in this series:
Building a fundraising database using your PC
Peter Flory
Find the Funds
Christopher Carnie
Fundraising from Grant-Making Trusts and Foundations
Karen Gilchrist and Margo Horsley
Looking after your Donors
Karen Gilchrist
Organising Special Events
John F Gray and Stephen Elsden
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