Modern Media Relations for Nonprofits

Peter Panepento is a former Chronicle of Philanthropy reporter and editor, and Antoinette G Kerr wrote for the Lexington Dispatch. Together they share practical advice for nonprofits large and small in how to plan their media coverage, how to understand and target their audience, and how to make the most of the opportunities of social media.

Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World includes a foreword by Kivi Leroux Miller.

“Modern Media Relations for Nonprofits is an essential guide for today’s nonprofit professional. Whether you’re promoting a feel-good story or tackling a public-relations crisis, you’ll find the help you need quickly and clearly.”
Claire Meyerhoff
President of The Planned Giving Agency, LLC and former Washington-based broadcast journalist for CNN, CBS Radio and Sirius XM