Stephen Pidgeon has worked with fundraisers and charities all over the world. In this book he shares this lifetime of experience in his own inimitable style to explain why and how fundraisers must focus on understanding and working with their donors.
Don’t be put off by the ‘to Death’ element of the headline. That’s a nod to the importance of legacy giving, a strong possibility, provided charities have inspired and respected a donor over many years.
Read Beth Upton’s review of How to Love Your Donors (to Death) for UK Fundraising by Stephen Pidgeon.
Reviews
“Stephen Pidgeon’s book is a high octane-fuelled read of the highest order. If reading this book doesn’t make you shout ‘Yes, yes, yes’ on one page and snort with outrage on the next, I will be very surprised.”
Joe Saxton, Driver of Ideas, nfpSynergy
“Loving this book! A must-read for fundraisers, especially for those working with smaller-gift donors.”
Beth Ann Locke, Fundraising Communication Consultant, Vancouver
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