Hooked on a Feeling

How the passion and devotion for good causes become memories and identities.

In his first book, Emotionraising, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works.

Now in Hooked on a Feeling — How the passion and devotion for good causes become memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.

Francesco is a senior International fundraiser, with over 25 years experience in resource mobilisation from private individuals, foundations and companies.