This will be the 8th edition of one of the bestselling books on effective, mission-driven fundraising that is widely used in the field by nonprofit organisations across the country.
It has often been called “the Bible of grassroots fundraising” and is detailed overview of how to build, maintain and expand an individual donor programme.
There will be updates to many of the existing chapters, but the largest difference in this edition will be new chapters that touch on a number of more current issues.
While all previous editions of this book have noted the racism that can be present in donor relations, it is important that racism and white supremacy be addressed more directly in this edition. That is where co-author Stan Yogi comes into play. Stan is an expert in legacy giving, capital campaigns, and fundraising for faith-based organisations, LGBTQ organisations and racial justice organisations.
Stan’s experience as a Japanese American, his work for redress for Japanese Americans, and his extensive research on social movements gives him important insight into the racial dynamics present in fundraising.
You can buy the 7th edition (2016) from Bookshop.org.
The 8th edition can also be pre-ordered from Amazon.
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