Marketing novices and pros alike know the power of Facebook. It’s impossible to create a marketing plan without adding creative ways to attract a chunk of Facebook’s 2 billion users.
This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
It covers how to:
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips
- Avoid common mistakes
- Analyse a Facebook campaign
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