The Most Successful Strategies for Funding and Marketing the Arts
Arts management consultant Alvin H. Reiss details marketing and fundraising strategies of enormous value to all arts organisations.
Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centres, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign.
The result is a handbook of concepts which can be adapted for immediate use… and which may inspire hundreds of other effective ideas.
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