It’s a great theory, but how does it work in practice? In Donors for Life, two experienced fundraising directors tell all, sharing tips, pitfalls, ideas and inspiration on every page.
Through 20 packed chapters Craig Linton and Paul Stein explain the theory too, shining a light on what commitment to a relationship fundraising approach means for fundraising colleagues, other staff, volunteers, trustees, donors and your charity’s bottom line – your ability to deliver on its mission.
Includes a contribution from Rob Woods and a foreword by Ken Burnett, author of Relationship Fundraising.
‘Donors for Life is actually a gold mine. This long overdue worthy successor to Ken Burnett’s Relationship Fundraising is, as its title suggests, packed with lessons, practical tips and insights based on the hands-on experiences of two senior fundraising leaders. It’s an easy, enjoyable read as step by step it resets the agenda for a donor-based approach to the business of raising money.’
Roger Craver, The Agitator, USA
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