Data Mining for Fund Raisers

How to Use Simple Statistics to Find Gold in Your Donor Database (Even if You Hate Statistics)

Data Mining for Fund Raisers introduces an eight-step programme that establishes a scoring system to help advancement professionals achieve their most vital goals: saving as much money as possible on appeals and making as much money as possible on appeals.

Written in a lively and practical manner, this book shows you how take advantage of a powerful yet often-overlooked tool for improving fund raising results.

Other books by Peter B Wylie

• Baseball, Fundraising and the 80/20 rule: studies in data mining

Blog posts on UK Fundraising by Pete Wylie

• Using your database to find major donors (15 January 2002)
• Are donor dollars related to how long their names are? (1 September 2000)
• Nothing entered, something gained (11 February 1999)