With information of value to those wishing to establish new schemes or evaluate and improve existing ones, the book covers:
* The nature of members;
* What a membership scheme can do for the organisation;
* What it can do for its members;
* Devising a membership scheme;
* Managing a membership scheme;
* How do I manage an events programme?;
* When a scheme needs to change.
Illustrated with case studies throughout, the book provides a wealth of practical advice on every aspect of fundraising for charity.
Reviews
“A thorough and useful survey…what really sets it apart is the quality of the illustrative material.”
Museum Practice

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