Volunteer networks are a key resource for fundraising, but are often not appreciated as they should be.
To help you to develop the right skills and know-how to hone your approach, this guide brings together some of the charity sector’s top community fundraisers to share their expertise and practical advice.
This second edition explores everything that you need to know. Packed with case studies, it covers strategy, planning and the key activities that make up community fundraising, from cash collections to small-scale and mass participation events. It also offers techniques on managing volunteers and stewarding participants, and considers recent developments, including how to:
- Manage and collect the right data
- Apply the results of data analysis
- Comply with the relevant legislation
- Develop digital communications
- Engage with business in the community
Whether you are new to the world of community fundraising or an experienced practitioner, this comprehensive guide will give you the direction you need to help your fundraising to flourish.
Author
Sam Rider is editor of the new edition of Community Fundraising. She has over 25 years’ experience as a CEO and Fundraising Director for national, international and regional charities. Sam is a fundraising consultant and a tutor for the Institute of Fundraising’s Academy, as well as providing bespoke training for a range of organisations.
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