Trudy Hayden explains how to plan and implement capital fundraising campaigns for charities.
Whether you are running the capital campaign yourself or employing a consultant to help you design it, capital campaign planning is not a responsibility that can be easily delegated.
If you are contemplating a capital appeal, you can increase your chances of success by understanding the principles of this book and adapting them to your own circumstances.
The author uses a clear campaign model first established when she ran two successful and highly visible campaigns at The New York Public Library – it is a structure that has since been widely imitated throughout the US and the UK.
This book is suitable for fundraisers, chief executives and other management staff, as well as trustees or management committees.
Published in the Directory of Social Change’s Fundraising Series.
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