Hidden Persuasion: 33 Psychological Influence Techniques in Advertising
Hidden Persuasion analyses advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence…
Hidden Persuasion analyses advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence…
Leadership Lessons from Three Decades of Social Entrepreneurship Some people are dreamers. They choose careers shaped by dreams of making…
The third in The Hastings Series of fundraising guides covers how to organise an event, and has been written specifically…
Giving Hope brings together inductive concepts of business research with the deductive models of academic research to present best practices…
From Refugee to Entrepreneur to Philanthropist. A moving memoir from a woman who made a fortune in a man’s world…
What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What…
Practical Advice and Contrarian Wisdom for Nonprofit Leaders. Jeremy Beer and Jeff Cain, cofounders of American Philanthropic, a leading consulting…
Stuart Armstrong’s book is based on 25 years experience of fundraising, distilled into 86 pages which should take no more…
Airtight Answers to 40 Questions Essential to Your Fundraising Success. Forget any conjecture you’ve heard. Ignore the anecdotal advice. At…
Lessons from one fundraising event in the US are shared with other fundraisers. In resource-challenged Athens County, Ohio, staff and…
The Complete Guide to Planning and Organising a Voluntary or Public Event The authoritative guide to planning, organising, managing and…
Dr Heidi Grant explains how we can elicit helpful behaviour from your friends, family, and colleagues, in a way that leaves…