10 Critical Factors in Fundraising: The Little Green Book for Chief Executive Officers

10 Critical Factors in Fundraising outlines a crash course in the art of raising gift support for schools, colleges, universities, and other types of nonprofit organisations.

Although designed especially for presidents and chief executive officers, the book will be of great interest to trustees and development personnel who are charged with the task of raising more funds for their respective organisations.

The book focuses on the ten most critical elements in any organisation’s development programme.

The author served as president and chief executive of Oklahoma Christian University for 21 years and as Chancellor for a further five years.

10 Critical Factors in Fundraising by J Terry Johnson (cover)
10 Critical Factors in Fundraising by J Terry Johnson (cover)

About this book

  • Author J. Terry Johnson (Author), Andrew Benton (Foreword)
  • EAN/UPC 0615507948
  • Publication 15 March 2012
  • Format Hardback
  • Edition 1
  • Publisher J Terry Johnson

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