Are donor dollars related to how long their names are?
Does William give more than Bill? Is Thomas more generous than Tom? Peter Wylie, a Washington, DC-based psychologist who specialises in data mining and statistical modelling for non-profits, suggests that such a pattern exists.
Wylie shares his research on this with UK fundraisers exclusively on UK Fundraising.
His paper is published in Adobe Acrobat:
More posts by Peter Wylie
- Using your database to find major donors (15 January 2002)
- Nothing entered, something gained (11 February 1999)
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