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Analysis of legacy adverts 'deeply disappointing'

Howard Lake

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[ad] CFRE - show them you know best-practice fundraising. Be a CFRE. Image of a woman's face, in the bottom right the CFRE logo.
Octopus Free Will campaign promotion in Spring 2025. "Your will could do wonders".

Octopus Legacy’s Spring Free Will campaign raises over £15 million
Front cover of summary version of Remember a Charity report

Charitable legacies most likely from younger will-makers and volunteers
The BBC at Salford Quays, Manchester, "home of BBC Children in Need". Photo: Howard Lake

Applications to BBC Children in Need to pause in move to new grantmaking system