An important roadmap for fundraising in today’s multicultural communities.
Raising money in today’s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people’s differences.
In this groundbreaking new book, the author examines today’s four major ethnic groups – African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising.
The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit centre through both individual and collective efforts.
In clear, easy-to-understand language, Cultivating Diversity inFundraising answers the following critical questions:
- Who are diverse donors?
- What are their charitable traditions and interests?
- What fundraising methods will be successful in diverse communities?
- What can fundraisers do to include more diversity in fundraising efforts?
Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today’s nonprofit sector.
Published in the AFP/Wiley Fund Development Series.
About Janice Gow Pettey
Janice Gow Petty is Executive Director of the Sacramento Regional Foundation. She has been a fundraiser for over twenty-two years, working for the American Red Cross, YMCA of San Francisco, and the United Way of the Bay Area.
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