Rules for Revolutionaries: How Big Organizing Can Change Everything

Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy.

It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: a technology-driven team empowered volunteers to build and manage the infrastructure to make 75 million calls, launch 8 million text messages, and hold more than 100,000 public meetings—in an effort to put Bernie’s insurgent campaign over the top.

Authors

Becky Bond and Zack Exley are digital iconoclasts who have been reshaping the way politics is practised in America for two decades. In Rules for Revolutionaries they have identified 22 rules of “Big Organising” that can be used to drive social change movements of any kind.